Conducted annually by the American Advertising Federation (AAF), the local American Advertising Awards Student Division is the first of a three-tier national competition. Concurrently, local student entrants vie for recognition across the country as the very best in their markets.

At the second tier, local student winners compete with other student winners in one of 15 district competitions. District student winners are then forwarded to the third —national—tier. Entry in your local Student competition is the first step toward winning a national Student ADDY Award.